How to best optimize my website for Search Engines
- Ensure that your website’s structure is clear, intuitive, and current.
Both SEO and your visitors rely on how you structure a site’s architecture and navigation. To find and index pages, search engines use a link structure. All of your pages and subpages will be easily accessed and indexed by search engine crawlers if your site is well-structured. In addition, visitors will benefit from intuitive navigation because it will assist them in finding what they came for in the shortest amount of time feasible. The ‘three clicks’ guideline states that any information on a website should be accessible in three clicks or less. This is the way you should go about it.
- In a page URL, include one primary keyword. Your domain’s web pages could be optimized for a variety of keywords. It is stated that focusing on only one keyword phrase and including it directly in the URL address is the best method. In URLs, use hyphens (-) instead of underscores ( ).
- In URLs, hyphens (-) should be used instead of underscores ( ). When you use underscores to separate words in a URL name, Google treats them as if they were one word. This means that search crawlers will treat the best seo practices as ‘thebestseopractices.’ Isn’t that one difficult to read?
- Instead of using a dynamic URL, use a static one. Static and dynamic web addresses are the two types of web addresses.
- Page URL .Your domain’s web pages could be optimized for a variety of keywords. It is stated that focusing on only one keyword phrase and including it directly in the URL address is the best method. In URLs, use hyphens (-) instead of underscores ( ).
- Instead of using a dynamic URL, use a static one. Static and dynamic web addresses are the two types of web addresses.
- The following is an example of a static URL: your-domain-name.com/category/the-best-seo-practices. This is how a dynamic one might look: your-domain-name.com/category/?p=028705 While search engines can easily grasp both URLs, dynamic URLs are entirely incomprehensible to humans. For example, if you have a WordPress blog, you can see that a post’s default URL address is dynamic. When you click the ‘publish’ button, WordPress converts it to a static URL for you. It will, however, select random keywords from the blog’s title. In terms of SEO, it’s preferable if you change the URL name yourself, which you may do as shown above.
- A URL address should be short, descriptive, and useful. A visitor should be able to know what a website is about just by looking at it. If you update a URL address yourself, you will not only help with keyword optimization, but you will also make it easier for a user to grasp what is available on a given website design. You’ll make a searcher’s life a little easier this way. ALT-attribute, title-tag, and meta-description 6. Make a catchy title tag for each page of your website. Your domain’s title tag explains what it’s all about. This is a one-sentence description of your online presence. It will show up in a variety of areas, including SERPs, social media, external pages, and browsers (see examples below). It should be short, catchy, and unique enough to draw the attention of the people who make up your target market. Yes, this implies that you should speak their language and offer your website in an appealing manner. Make greater use of meta-description to better present your brand.
- On the SERP, a meta description is a short paragraph that appears beneath the title tag (see screen above). A meta-description allows you to introduce your brand before a searcher visits your website and looks at the things you have to offer.
- Make greater use of meta-description to better present your brand. On the SERP, a meta description is a short paragraph that appears beneath the title tag (see screen above). A meta-description allows you to introduce your brand before a searcher visits your website and looks at the things you have to offer. How to best optimize my website for Search Engines
- Don’t forget to give all of the images ALT attributes. Instead of reading photos, search engines examine the ALT text. To help search engine crawlers better understand the meaning of an image and what it symbolizes, employ the ALT tag. Of course, using keyword terms to describe the photographs on the homepage itself is a fantastic idea. It’s also a good idea to bold the text that surrounds the photos with keywords. This informs search engine crawlers that this section of a post is particularly valuable to readers. Regardless of the CMS (content management system) you choose, every time you submit an image, you’ll have the opportunity to optimize it with relevant keywords. It’s simple. The following steps will show you how to optimize photos in WordPress. How to best optimize my website for Search Engines
- Come up with a list of keywords that will work for you. Keywords are at the heart of SEO. Finding out what words visitors type into a search box when looking for websites similar to yours is the key to a successful SEO campaign. You’ll be halfway there if you have a list of suitable keywords. Google Keyword Planner is one (and by far the most used) tool for conducting keyword research. Anyone with a Google AdWords account, which is also free, can use this free application. You’ll get a list of keyword ideas after you set up your account and provide more information about your website. It is your responsibility to select the most relevant keyword phrases from the list. However, it’s also critical that such terms are well-liked by users (have a relatively high number of average monthly searches). Finally, they should face moderate to light competition (not many websites try to optimize for those keywords). In theory, this is simple. The trick with Google Term Planner is that it displays the expected average competition for the amount of purchased ads for that specific keyword. When it comes to organic competition, the outcomes will be quite different. So, for checking the actual keyword difficulty metric, it’s best to utilize extra (and typically costly) tools. Nonetheless, for keyword research, Google Keyword Planner is a fantastic place to start. More information on how to utilize Google Keyword Planner may be found here.
- Keyword Planner may be found here. Use a variety of keywords at the same time. Keywords are divided into three categories: generic, broad match, and long tail. Each one attracts a different type of traffic and a different volume of it. To generate a diverse range of traffic, the safest and most effective technique is to blend those types of keywords. Generic keywords are unspecific and broad concepts, such as “content marketing” or “growth hacking.” Such terms generate a substantial volume of traffic, although it is not very focused. Keywords that are generic are also quite competitive. Broad match keywords typically strike a decent balance between traffic volume and website relevance. “Growth hacking for startups” or “content marketing best practices” are two examples. The traffic generated by those terms will be more targeted, meaning that visitors will be more likely to become future clients and followers. Long tail keywords are phrases (or even entire sentences) that individuals type into search engines. Long tail keywords include phrases like “how to develop a content marketing strategy” or “how to employ growth hacking strategies to expand a firm.” They aren’t likely to drive a lot of traffic to your site. Visitors that they send your way, on the other hand, are more likely to become engaged users. How to best optimize my website for Search Engines
- When creating keywords, don’t forget to specify a place. This manner, your website and business will be optimized for both local searches and local clients. If you provide content marketing services and are headquartered in San Francisco, for example, it’s a good idea to let your potential consumers know by using a keyword phrase like “content marketing services in San Francisco.”
- Use keywords in the headlines, subheadings, and anchor text. Your keyword phrases will not receive the same amount of exposure and SEO power in every location on your website. The greatest areas to insert your keywords in a content’s structure are headlines, subheadings, bolded sections inside a paragraph, and anchor texts (copy that describes links). Never use the phrase “click here” while describing a link! It provides no information about what can be accessed under a specific link, and you miss out on the opportunity to optimize a text link. How to best optimize my website for Search Engines
These are the five most essential elements to fast and better ranking.
More than 200 different elements influence your site’s search engine ranking. While it is beneficial to improve all of these SEO aspects, some ranking variables are more influential or basic than others. We’ll go over the most critical aspects of SEO in this essay.
If you’re just getting started and want to have the most impact on your SEO, these are the things you should concentrate on. Do you want to swiftly check your site’s vital SEO elements? Our free SEO Checker tool generates an easy-to-understand report.
Crawlability and indexability
You won’t appear in search results if Google can’t crawl and index your site, so make sure it’s crawlable and indexable. Google uses bots to constantly crawl the web in order to find new content. Crawlability is the ability of Google to find your material.
Google’s crawlers find content by following links. Google’s crawlers transmit data back to Google after crawling material so that it can assess the page and add it to its index. In search results, only pages that have been indexed can be found.
Correct use of Keywords
Sites could previously rank by filling their sites with keywords until they were difficult to read. However, this technique might now drastically harm your rankings. Although search engines are becoming able to deduce what a page is about without relying on keywords, keyword utilization remains one of the most important SEO factors.
Your target term should appear in the title tag, H1 heading, and meta description of your page. Also, use it multiple times throughout your text, including at least one instance in the first 100 words. These aren’t strict restrictions, but they’re an excellent place to start.
Quality of content
One of the most crucial parts of SEO, according to Google, is providing high-quality content that provides consumers with the information they want. Google wants high-quality material to appear at the top of its search results pages because it gives users a better experience. Make sure your site contain accurate, helpful information on issues, and that when users click through to your page, they get what they anticipate.
The search intent of a keyword refers to what the user intends to achieve by searching for it. Understanding the search intent of each keyword you target is critical. Some keywords have clearer search intent than others.
To figure out what a keyword’s search purpose is, type it into Google and look at the top results to see what needs they address.
Backlinks are links to your site from other websites, and they’re one of the most crucial SEO aspects. Google takes into account both the quantity and quality of your backlinks, so a large number of links from high-authority sites is preferable. While you can’t directly control who links to your site, you may improve your backlink profile using a variety of techniques.
There are a lot more techniques needed to rank higher, but these are the five essential.
We have the track record to back up our claim that Click Track Media West Sussex is the greatest SEO services agency in the globe. Click Track Media West Sussex can assist raise your bottom line with an SEO strategy that is precisely built for your business, thanks to our MarketingCloudFX technology platform and professional SEO team. With our search engine optimization services, you can start attracting more qualified search traffic to your website right away.
If you’re serious about growing your business, SEO, or search engine optimization, Click Track media West Sussex is the way to go. What makes it so effective? Simple! It identifies the users who are most likely to convert on your site and directs them there.
SEO Services That Grow Traffic and Increase Revenue
To help your most valued audience find you online, a custom SEO strategy from Click Track Media West Sussex focuses on on-page and off-page SEO, which includes things like keyword research and content execution.
Not only that, but our award-winning SEO professionals (together with your dedicated account manager) will analyze the results of your company’s SEO plan to verify that it is operating optimally.
Are you prepared to begin optimizing your website for organic search results? Contact us online to speak with an experienced SEO consultant about not just enhancing your company’s search engine results but also increasing revenue.
Best Local SEO Services in 2022
Local SEO services can help your customers find you locally and keep you at the top of their minds when they’re in your area. Without local SEO services, your company may miss out on some of its most qualified traffic, which could lead to a loss of revenue. You can call us at 02045018287 if you’d like to chat with a local SEO expert.
We’re local SEO professionals at Click Track Media West Sussex. We have over 25 years of digital marketing experience.
We provide completely managed local SEO services and can take care of everything necessary to get your company ranked for the local keywords that matter to you. We’ll create a specific SEO strategy for your company, implement it with expertise, and offer frequent reporting.
Our LocalFX platform allows you to self-manage your business listings in addition to our fully managed SEO services for local businesses.
Our company provides a lot more than just local SEO. Because we’re a full-service digital marketing business, we provide a comprehensive range of online marketing services, from basic SEO to pay-per-click advertising management and web design.
To begin, what exactly are toxic backlinks and how do you identify them? Search engines such as Google consider toxic backlinks to indicate that your website provides a poor user experience as well as that your site is not credible. In the past, link buying was a spammy, get-links-fast scheme to get your site listed everywhere on the internet, including on a large number of websites that provided no value to their visitors.
The fact that Google’s algorithm is constantly evolving means that at one point, a site’s quantity of backlinks may have been more important than the quality of those links. People would even create pointless websites solely for the purpose of selling links on those websites. Afterwards, they would contact unsuspecting website owners who were looking to increase the number of links on their site.
However, Google, as expected, detected the fraud and increased the importance placed on quality when determining search result placement. Today, Google may penalize your website if it has a large number of unnatural links pointing back to it from other websites.
In order to understand what to look for when identifying these toxic backlinks, Google outlines what it considers to be “link schemes,” which can result in your website being penalized by the search engine. SEO
Paid links, for which you must exchange money, goods, or services in exchange for access.
Links you received as a result of sending someone a free product to review Links that appear on websites that are specifically designed for cross-linking
- Links within a single piece of content that is distributed across multiple websites
- In low-quality content, links should be avoided.
- Links generated by automated programs or services are referred to as “deep links.”
- The inclusion of links on low-quality bookmarking or directory websites
- Including hyperlinks in digital press releases
- Comments in the forum may contain links.
Not all of the backlinks on the list above are considered harmful. When determining whether a link is spammy, consider whether it is natural or unnatural, and whether it is in a high-quality piece of content on a high-quality website to make the determination.
Consider the following scenario: you’re releasing a press release about a new restaurant you’re planning to open. It makes perfect sense to include a link to your website in the press release. However, linking random words to your menu, such as “best pizza in London,” and your contact page, such as “tastiest pasta in Sussex,” and then sending that press release to every single site that will host it, may result in you being penalized by Google.
Commenting on blogs and forums is the same as posting on social media sites like Facebook and Twitter. If you’ve read an article and are genuinely interested in leaving a comment, and the widget allows you to enter your website URL, go ahead and do so. Alternatively, if you’re commenting on 300 random blogs a day with “Hi, great article!” and linking back to your site, you’re likely to be building up a substantial amount of toxic backlinks in the process.
A positive user experience translates into significant benefits for your company. People will remain longer and explore deeper as a result, increasing the likelihood that they will become customers, repeat customers, recommending customers, and so on.
As Google and other search engines monitor what people who have been directed to your site do once they arrive, the user experience will have a direct impact on your site’s future ranking in search results. Because a positive user experience is generally associated with a positive conversion rate, a positive conversion rate translates into more organic traffic being directed your way. This translates into increased revenue for your company.
When you include breadcrumbs on your website, visitors will be able to more easily traverse the site, increasing their chances of becoming leads or even customers. Breadcrumbs can also help you minimize your bounce rate. The vast majority of visitors who become disoriented or find navigating difficult will abandon your site and look for another. However, if website visitors navigate further down the page than they originally arrived on, this informs the referring search engine that their bots are succeeding in their perception of your web pages. They are displaying your web page as the answer to a question or a need, and of course Google wants to successfully navigate traffic, so if it is successful in doing so with your visitors, Google will send you additional visitors in the same manner.
In contrast, if you are ranking for search terms and your visitors do not continue to explore your website after they arrive, Google will reevaluate whether or not you should be receiving that traffic in the first place.
Breadcrumbs are useful to both search engines and website visitors.
Yoast SEO is a free tool that assists with structured data, breadcrumbs, and SEO.
In addition to providing a large number of free and reasonably priced SEO tools, Yoast SEO also helps to make a WordPress site more user-friendly and therefore more Google-friendly. Yoast can make a significant difference in a short period of time by providing structured data, a very readable and SEO-friendly URL structure, and putting together your meta data, among other things.
Here are some suggestions for making the most of your website’s breadcrumbs:
- When designing your ecommerce website, blog, or other web properties, keep the user experience (UX) in mind as the primary goal, with search engine optimization as an added bonus.
- Keep it straightforward: Don’t make things more difficult for yourself by over-navigating. When creating a list of phrases and categories, make sure they make sense to your target audience. In some cases, a targeted keyword for your niche will be a fantastic idea to use in your content.
- Make your breadcrumbs visible at the top of each content page by placing them towards the top of the page. Avoid using pop-up windows for them, and don’t make an effort to make them stand out too much. It is sufficient to use a standard-sized font with text only (no images).
- Breadcrumbs should be used as a secondary navigation tool. The inclusion of categories and other calls-to-action on each page of your website will still be beneficial in assisting users in finding their way around the site and enticing them to purchase, opt-in, or follow you on social media, in addition to clickable links to relevant internal pages.
Social media is the most effective internet marketing channel for connecting brands with their target audiences. It’s no secret that big networks like Facebook, Instagram, Twitter, and YouTube accomplish this through sophisticated social media targeting capabilities.
However, there is a catch. It’s not enough to create a social profile and wait for others — random individuals — to notice you and your service in a world where there are 3.78 billion social media users. To get the most out of social platforms, you need to take advantage of the targeting options available, which means identifying your target demographic and targeting them on their favorite platform. In order to have a successful social media strategy, you must first define your target audience.
So, what exactly is a target market? It’s a group of folks who are most likely to be interested in your service or product. Your social media target group has some characteristics in common, such as demographics, behavior, and geographic location. You can use this information to create organic and paid content that is valuable to them, fits their wants, and helps them trust your business. You can also tailor your outreach to each platform where they hang out.
While you can sell to everybody on social media, it’s considerably more efficient and cost-effective to focus your efforts on a specific market – a technique known as social media targeting. This section is dedicated to assisting you in identifying and implementing the processes necessary to determine your target market.
- Take use of marketing personas
- Use social media audience tools
- Use polls to supplement data from persona marketing
- Make use of social listening techniques
- Examine the Competitors
A Guide to Bing SEO and How it Works
For most search engine marketers, when we talk about SEO, Google comes to mind. It’s also logical. If you can please the search engine behemoth, other search engines will follow suit and send traffic your way.
Most marketers overlook the fact that the second most popular search engine might be a successful channel as well. Here’s why optimizing your Bing search results may be a genuine delight for you…
Because every marketer is chasing Google, Bing faces less competition. In the United States, it has a 21.3 percent market share (including Yahoo search, which is powered by Bing). In most verticals, the Yahoo-Bing network also has an exclusive audience.
It’s also possible that Bing traffic has a lower bounce rate. Bing traffic was of greater quality to Matthew Woodward than Google traffic. Visitors also visited more pages and clicked on more affiliate links. And the majority of search engine optimization tactics are the same for both Google and Bing (although the algorithms for both the search engines are different). Given that Bing is far more open about its ranking determinants than Google, you can eat the Bing pie with less effort.
Let’s get started putting your best foot forward on Bing now that you’re aware of the numerous benefits of practicing Bing SEO.
Links continue to have a significant impact in ranking on Google’s first page. There is no definitive proof or study on Bing about the importance of relationships in various businesses. The majority of search engine optimization marketers have expressed their opinions on backlinks. Let me share what we know with you.
Google Penalties and we can help you Recover from them. Click Track Media London.
There is a great deal of misinformation out there about Google penalties. The most typical mistake is confusing a penalty for an algorithm. Penguin and Panda are high-profile revisions, but they are algorithms, not fines. Algorithms use a collection of rules and calculations to give the desired result automatically.
In the case of Panda and Penguin, Google’s goal is to demote websites that don’t satisfy their quality requirements, as stated by their Webmaster Guidelines, from the search results. In addition, Google has a team of human reviewers that manually review and flag webpages.
Despite their best efforts, many websites continue to slip through the cracks in the algorithms and fail to meet Google’s quality requirements. It is expected that RankBrain and BERT will make the system “smarter” over time, reducing the need for human reviewers.
It certainly feels like a penalty to be on the wrong side of an algorithm. The end consequence is often the same: a significant and possibly fatal loss of organic traffic.
We have a team of SEO Experts that can assist you in recovering from any penalties you suffer from Google.
The ranking algorithm used by Bing is dynamic. “The ranking algorithm is a massive machine learning model that is continually evolving,” said Frédéric Dubut, Microsoft’s main project PM manager for core search and AI. Before you implement the following tips into your SEO approach, keep in mind that just because you optimize for the specific variables identified in the Bing Webmaster Guidelines doesn’t mean you’ll get better ranks.
“I don’t think it makes sense for us to talk about the top five ranking factors,” Dubut said, adding, “The model is constantly changing, so you receive new data from the web, you get new user behaviors; even the same query in 2019 doesn’t imply the same thing in 2021.” The model is constantly learning, so it’s taking into account all of these different factors… and combining them to determine which signals are the most predictive of relevance. That changes on a regular basis, as do the weights it assigns to each of these factors.”
This might indicate that if everyone prioritizes one ranking criterion, that signal will become less indicative of importance, and Bing’s algorithm will give it less weight. Rather than picking and choosing which ranking variables to optimize for, we propose that you cover all of the bases to the best of your ability while keeping in mind how Bing handles the following search aspects.
Relevance. The content on your landing page should correspond to what people expect to see as a result of their search (this is referred to as “search intent”). “Bing also examines semantic counterparts, such as synonyms or abbreviations, which may not be precise matches of the query phrases but are recognized to have the same meaning,” according to the standards.
This means that leveraging keywords found in a query may help you rank for that query. This advice applies to anchor text, page names, and page copy, among other things. Furthermore, search engines have improved their ability to grasp terms and synonyms, thus sticking to one rendition or conjugation of a term is no longer necessary.
Some may perceive this as a support for “keyword stuffing,” the practice of inserting nonsensical or irrelevant keywords or synonyms into text to affect search engine results. “These [illicit SEO strategies] are things that our language models are actually able to capture, and they’ll see that this paragraph on your page means nothing,” Dubut said of Bing’s spam protections. “So, while you might have a keyword match, we’ll be able to tell you that this is simply junk from a semantic standpoint, and that’s one of the ways we’ll be able to defend ourselves more and more.”
Bing’s language models can detect mistakes and when a synonym is used in addition to spam. Despite the fact that exact match keywords can be used as a ranking signal, “what we notice is that the value of the precise keyword is decreasing with time,” according to Dubut, who also said that semantic considerations are becoming more important as huge language models improve.
Quality and trustworthiness. Bing considers characteristics such as the site’s reputation, the author’s reputation, authorship transparency, completeness of content, and degree of dialogue when determining a site’s quality and believability.
Fabrice Canel, lead program manager at Bing, remarked during an episode of Live with Search Engine Land that “it is essentially about mapping and knowing that this website is an authority for this specific domain.”
“What does it matter if you [search] COVID-19? Is it Wikipedia because there’s something intriguing on everything? Or are you more interested in WebMD or government websites that provide the most up-to-date information on this?” As an example, Canel stated. This implies that if your site is dedicated to a specific topic, and you’ve been creating trustworthy content, it’ll be easier for you to rank higher on that topic than it would be for you to rank highly on a totally different topic (all other factors remaining equal).
Some website owners prefer not to attribute content to an author. That may be acceptable for some topics and certain types of content (a menu probably doesn’t need an author), but for topics in which readers expect an author to possess a high level of expertise and/or education, it’s best to be transparent about who wrote the content and what their qualifications are. This can be accomplished by including a byline or author bio pages on your website.
Having complete content does not mean that you must have the entire history of something on a single page. Whether it’s products, answers or general information, visitors click through to your pages from the search results expecting to find something. So long as you provide what they’re looking for in a direct manner, your content is likely to be considered complete.
“Just making sure that you have an article that’s a full article: If you’re talking about a topic, that you don’t just say one word or a sentence or an H1 tag, but you actually are then completing that thought, you complete the answer,” said Christi Olson, global media SEM team lead and former head of evangelism at Microsoft said. “So again, going back to the quality, [it has to be] useful and relevant based on the query and to the user, so they don’t have to click through 40 pages to get the answer,” she added, alluding to pages that force users to scroll through slideshow-like content before delivering on what was promised within the headline or page title.
The level of discourse also plays an important role: “An article with citations and references to data sources is considered higher quality than one that does not explain [or] cite data sources,” Bing stated in its Webmaster Guidelines. Providing links to your data sources can also help show Bing (as well as site visitors) that your content is credible and well-researched.
Bing may also demote negative content, including content that features offensive statements, derogatory language used to make a point and/or name-calling.
User engagement. Bing can use engagement signals to help it rank content. This can, but isn’t limited to, factors like clickthrough rate, dwell time and whether the user adjusted their query. As is the case with exact match keywords, there is a possibility that these metrics can be gamed to manipulate rankings, which is likely why Google has been so vocal about not using clickthrough rate as a ranking factor.
“We have detection mechanisms for people who like to fake engagement,” Dubut said when asked about whether manipulated metrics were a concern for Bing, adding that the same team that works on curbing spam also works on these issues. “Engagement is more complicated than CTR or dwell time . . . It’s a more comprehensive view of what users like for certain classes of query, it depends on the query topic, it depends on the user,” he said, adding that Bing looks at all of the ranking signals in a holistic manner in order to stay ahead of bad actors.
Freshness. Bing generally prefers fresher, up-to-date content, especially for topics in which timeliness is a crucial aspect of relevance. For those working in industries where freshness isn’t as critical, “content produced today will still be relevant years from now,” Bing said in its Webmaster Guidelines.
“When freshness matters to the user because it’s breaking news, because you want something really accurate that changes over time, [freshness] is going to be a ranking factor,” Dubut said. Freshness may be less important for certain types of content (think photography tips or home improvement tutorials), and when that’s the case, Bing may not consider how recent a piece of content is when ranking it. In addition, Bing can detect when a publishing date has been changed but the content itself hasn’t actually been updated, Dubut said.
Location. Where a user is located, where a page is hosted, the language it’s in and the location of other visitors can be used to inform search rankings. This information enables Bing and other search engines to provide more relevant results for local searches, like “vegan food near me.” And, there are still language discrepancies even among countries that share a language; for example, a search for “last night’s football scores” is likely to refer to a different sport in North America than it does in the U.K.
There isn’t much you can do to optimize for this set of ranking factors aside from ensuring that your content is in your target audience’s language and using language meta tags.
Page load time. Site speed matters, because if your pages take a long time to load, visitors may bounce before they even get to see your content. “Bing may view this as a poor user experience and an unsatisfactory search result,” the Webmaster Guidelines state.
On the other hand, speed isn’t the only factor being evaluated: “Webmasters should balance absolute page load speed with a positive, useful user experience,” the Guidelines recommend. This means you should evaluate how your content and user experience impact load times so that you can strike a balance that satisfies potential visitors.
Google maintains the right to take manual spam actions, sometimes known as penalties, against websites that break its Webmaster Guidelines. Manual penalties can have a variety of causes and consequences, ranging from minor to catastrophic for a website’s organic Google Search results.
This often updated article, written by a former senior Google Search Quality team member and SEO consultant, examines the several sorts of penalties that exist today, debunks Google’s rhetoric, and shows how to successfully remove a Google manual penalty.
When it comes to manual punishments and this guidance,
Since 2012, Google has increased its efforts to communicate with webmasters via Google Search Console, formerly known as Google Webmaster Tools, about website issues that are likely to have a detrimental impact on a site’s visibility in organic Google Search for relevant user searches.
This guide focuses on how to interpret and respond to these notifications, which Google euphemistically refers to as “warnings,” many of which are related to Google Webmaster Guidelines violations — black-hat techniques identified by the Google Search Quality team and deemed egregious enough to result in sanctions.
However, the use of black-hat techniques isn’t the only reason for the notifications. We’ll also look at other issues that could be deemed sins of omission, such as a site owner’s failure to secure the site — allowing it to host spam or be hacked — or a site owner’s failure to effectively use structured data markup.
Google has also started alerting webmasters to any technical issues it discovers. While they may have an impact on a site’s organic Google Search visibility, they are unrelated to any Google Guideline violations and will be removed from this list. That being stated, any material highlighted in Google Search Console should be regarded as significant and treated carefully.
As of this writing, all of the sample messages mentioned in this guide have been spotted “in the wild” during the last 24 months. The manual penalty overview excludes older mails that haven’t been received in years. All of the sample screen shots have been modified to highlight the most important pieces of information that will help you solve the problem.
Requests for reconsideration and related notifications
If you’ve received a manual penalty and made a good faith effort to resolve the issues that caused it, you can ask Google to examine your site to see if the penalty can be lifted. This is known as submitting a request for reconsideration.
When you receive a manual action notification, it should detail all of the steps you must do to resolve the issue; these processes will vary based on the precise penalty you have been awarded. Once you’ve met all of Google’s requirements, the final step should have a “Reconsideration Request” button that, when selected, will start the process.
You may be required to provide documentation describing the efforts you took to bring the site into accordance with Google Webmaster Guidelines as part of the reconsideration request process. This will aid in the development of a case for the removal of the manual action.